date: 01.11.21


Islamophobia is defined as: a prejudice, aversion, hostility, or hatred towards Muslims and encompasses any distinction, exclusion, restriction, discrimination, or preference against Muslims that has the purpose or effect of nullifying or impairing the recognition, enjoyment or exercise, on an equal footing, of human rights and fundamental freedoms in the political, economic, social, cultural or any other field of public life.

Islamophobia not only refers to a category of hate crime, but pertains to barriers that Muslims face across all areas of public life. This includes, but is not limited to: discrimination at work, such as the failure to be promoted based on achievement; marginalisation from political positions; demonisation based on negative stereotypes within media discourse; and public policies that discriminate against Muslims based on their religious identity.


Islamophobia Awareness Month (IAM) was co-founded by MEND (Muslim Engagement and Development) with other British organisations in 2012 to deconstruct and challenge the stereotypes about Islam and Muslims. The campaign, held every November, aims to work with Police and Crime Commissioners (PCC), local councils, journalists, local media outlets, councilors, local MPs, mosques, universities, schools, community organisations and others to raise awareness of the threat of Islamophobia and encourage better reporting of incidents to the police.

Proud to be Muslim.

Proud to be Hajra.


Meet Hajra - a Trainee Team Manager who has been with the business for 13 years. Hajra is proud to have gained confidence wearing her niqaab over the years and hopes to inspire more women in niqaab (face veil) or even hijaab (head covering) to go and chase their dreams.

You can read her 'A Moment With' piece here.

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Powerful British muslim women.


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Understanding islam.

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