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Tendai is founder and CEO of RukaHair and will be discussing her experience of building a consumer brand in a shifting retail landscape.  Prior to this, Tendai was a consultant at Bain & Co and studied Business, Maths and Stats at the London School of Economics.

Ruka is a consumer-innovation start-up brand started in January 2021. Through a dedicated community of co-creators, a best-in-class village of hair stylists and a team passionate about science-led and ethical product creation – they are looking to create the Apple of hair care. Since launching, they’ve raised £4.1m in VC funding, have been awarded #1 afro hair extensions brand in the UK and worked with clientele such as Tems, Serena Williams and Gabrielle Union.